Esso Gasoline Commercial ~ 1955 Standard Oil of New Jersey

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'ESSO EXTRA GASOLINE animation promises that "Esso stops cool weather stalling".'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

en.wikipedia.org/wiki/Esso
Wikipedia license: creativecommons.org/licenses/by-sa/3.0/

Esso /ˈɛsoʊ/ is a trading name for ExxonMobil and its related companies. The company began as Standard Oil of New Jersey following the breakup of Standard Oil. In 1972, the name was largely replaced in the U.S. by the Exxon brand after the company bought Humble Oil, while the Esso name remained widely used elsewhere.

In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name in use only in the United States alongside Mobil...

History

In 1911, Standard Oil was broken up into 34 companies, some of which were named "Standard Oil" and had the rights to that brand in certain states (the other companies had no territorial rights). The name Esso is the phonetic pronunciation of the initials 'S' and 'O' in the name Standard Oil. Standard Oil Company (New Jersey) ("Jersey Standard") had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana.

It also used the Esso brand in New York and the six New England states, where the Standard Oil Company of New York (Socony-Vacuum, later Socony Mobil) had the rights, but did not object to the New Jersey company's use of the trademark[citation needed] (the two companies did not merge until November 1999). However, in the other states, the other Standard Oil companies objected and, via a 1937 U.S. federal court injunction, forced Jersey Standard to use other brand names.[3] In most states the company used the trademark Enco ("Energy Company"), and in a few "Humble".

The other Standard companies likewise were "Standard" or some variant on that in their home states, and another brand name in other states. Esso ranked 31st among United States corporations in the value of World War II production contracts...

In 1973, Standard Oil of New Jersey renamed itself "the Exxon Corporation", and adopted that trademark throughout the country. It maintained the rights to "Standard" and "Esso" in the states where it held those rights, by a token effort, by selling "Esso Diesel" in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned...

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