CEO Selfie
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"Top CEOs are making their face funny for money by posting their #CEOselfie at CEOselfie.co.uk, Boards of Directors get creative with their faces by posting their #BoardSelfie at BoardSelfie.co.uk... and the rest of your organisation can get involved with a #TeamSelfie at TeamSelfie.co.uk"
We created a campaign and mechanic to help get businesses more involved in raising funds for Comic Relief whilst maintaining the 'Best Companies' way of doing things. The CEO Selfie project was dreamt up, designed, created and developed in house (albeit on top of the day job) to try and encourage CEO's to do something funny (take a selfie), donate to the cause and spread the word. It was a purely not for profit project and asked a lot of everybody involved, putting a great demand on their time and skill set.
Although the sites are no longer live as the project has well and truly passed, the sites that resulted in over £55,000 being raised and donated to Comic Relief and are shown here.
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