Brewers Gold Beer Commercial ~ 1956 Ballantines; Animated

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'Puppet men in a bar hold up their beer and sing.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

en.wikipedia.org/wiki/P._Ballantine_and_Sons_Brewing_Company
Wikipedia license: creativecommons.org/licenses/by-sa/3.0/

P. Ballantine and Sons Brewing Company was an American brewery founded in 1840, making Ballantine one of the oldest brands of beer in the United States. At its peak, it was the 3rd largest brewer in the US. The brand is currently owned and operated by Pabst Brewing Company. Throughout history it is best known for its Ballantine XXX Ale; however, in August 2014 Ballantine IPA relaunched and has been received with very favorable reviews. This is Pabst's foray into the craft beer market...

The company was founded in 1840 in Newark, New Jersey, by Peter Ballantine (1791–1883), who emigrated from Scotland. The company was originally incorporated as the Patterson & Ballantine Brewing Company. Ballantine rented an old brewing site which had dated back to 1805. Around 1850, Ballantine bought out his partner and purchased land near the Passaic River to brew his ale. His three sons joined the business and in 1857 the company was renamed P. Ballantine and Sons. The name would be used for the next 115 years, until the company closed its brewery in May 1972. By 1879, it had become sixth largest brewery in the US, almost twice as large as Anheuser-Busch. Ballantine added a second brewery location, also in Newark, in order to brew lager beer to fill out the company product line. Peter Ballantine died in 1883 and his eldest son had died just a few months earlier. His second oldest son then controlled the company until his own death in 1895. The last son died in 1905.

Frelinghuysen era

Following the death of the last son of Peter Ballantine the company was taken over by George Griswold Frelinghuysen, the company's vice-president, who was married to Ballantine's granddaughter...

The 18th Amendment was passed in 1920 beginning the prohibition. The company was forced to consolidate, and they manufactured malt syrup to stay in business. The Ballantine family continued to own the brewing company all throughout the prohibition. But by the time the 21st amendment was passed in 1933, the family was ready to sell the company...

In 1933, after the prohibition was lifted, the Ballantine company was acquired by two brothers, Carl and Otto Badenhausen. The Badenhausens grew the brand through its most successful period of the 1940s and 1950s, primarily through clever advertising. Ballantine Beer was the first television sponsor of the New York Yankees. It was during this period that the brand was elevated to the number three beer in the U.S. It was also during this period that the company grew into one of the largest privately held corporations in the United States. Ballantine Beer enjoyed a high level of success into the early 1960s, however, by the mid-sixties, the brand began losing popularity. In 1965 Carl Badenhausen sold the company but remained at the helm until his retirement in 1969.

The decline

In the mid-1960s the company went into decline. It was losing market share to lighter lagers with less alcohol content. In 1972, despite advertising efforts to revive the company, the owners agreed to sell the brand, the company, and all their assets to the Falstaff Brewing Corporation in 1972.

The new owners closed the original brewery in Newark, started brewing elsewhere, and did not strictly adhere to Ballantine's recipes. The general consensus is that, under the stewardship of Falstaff, the beers remained faithful for a time to their original flavor profile. But Falstaff was doing poorly financially and was eventually sold to Pabst in 1985. This sale meant more breweries being closed and more restructuring. At an unknown point during these changes, the original recipes were lost...

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