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Boomerang Rebrand

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Global rebrand for Cartoon Network’s channel, Boomerang.

Art&Graft created a distinct, flexible new visual identity which could refresh Boomerang, re-align the branding across territories and create a complementary channel to Cartoon Network, whilst establishing its own identity & personality.

With subsequent promos and bumpers for Boomerang across different territories that utilised the core design principles to create new OSP and assets.

Credits:
Concept, Design & Direction – Art&Graft

Creative Directors:
Mike Moloney
Michael Ouweleen & Jacob Escobedo (Cartoon Network)

Lead Creative: William Mercer (Art&Graft)

Producers: Beth McQueen & Helen Randall
Susan Shipsky (Cartoon Network)

Animators: Martin Salfity, Clement Bolla, Stephen Middleton
Jim Wheeler, Martin Aggerholm, Jason Drew, Carlos de Faria, James Hatley, Jamie Hoy, Sebastian Livingston, Sam Munnings, Marcos Savignano, Joseph Winston.

Music & Sound Design – Bluetube

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