Ajax Cleanser TV Commercial ~ 1955 Colgate Animated Cartoon

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'Singing cartoon elves use Ajax to clean a cartoon bathroom.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

en.wikipedia.org/wiki/Ajax_(cleaning_product)
Wikipedia license: creativecommons.org/licenses/by-sa/3.0/

Ajax is a brand of household cleaning products made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive to Phoenix Brands LLC for laundry detergents in the United States, Canada and Puerto Rico...

Colgate-Palmolive introduced Ajax Powdered Cleanser in 1947 as one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz.

The Ajax brand was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and beginning of the 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. Clean (debuted 1958). Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963. Other Ajax products included Ajax Bucket of Power, an ammoniated power floor cleaner (1963); Ajax Laundry Detergent (1964); and Ajax Window Cleaner with Hex ammonia (1965). The last successful Ajax line extension in North America, Ajax for Dishes (now known as Ajax Dishwashing Liquid) debuted in 1971.

Currently, Ajax Powdered Cleanser and Ajax Dishwashing Liquid are the only two Ajax products currently sold by Colgate in the United States. In 2005, Colgate licensed the American and Canadian rights to the Ajax brand name for laundry detergents. In the same transaction, Colgate also sold its American, Canadian and Puerto Rican laundry products business to Phoenix Brands in 2005.

Advertising and popular culture
When Ajax was introduced in 1947, the commercial for the product was produced by Shamus Culhane.

The slogan for the original Ajax scrubbing powder was "Stronger than dirt!", a reference to the muscular hero Ajax of Greek mythology. Some Ajax dish soaps now feature the trademarked slogan "Stronger than grease!" Another early slogan was "Ajax... the foaming cleanser!"

The first slogan was used again for Ajax Laundry Detergent when introduced in the beginning of the 1960s, advertised with an armed knight riding a white horse. At the end of the Doors song "Touch Me", Jim Morrison says the slogan "Stronger Than Dirt". A widely mocked commercial in the end of the 1970s and beginning of the 1980s declared, "Armed... with AJAX!"

American actor Eugene Roche gained household fame as AJAX man, "Squeaky Clean", in many television commercials of the 1970s. In the United Kingdom, character actress Ann Lancaster appeared on television advertisements featuring the slogan, "It cleans like a white tornado". Colgate ceased advertising in the United Kingdom for the brand in January 1996...

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