ACME SYSTEMS_teaser_Jean-Marc Cnockaert_HEAD-MA Space Com

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ACME SYSTEMS_teaser_Jean-Marc Cnockaert_HEAD-MA Space & Communication_2018
If the Coyote still wanted to catch the Road Runner in 2018, what technologies would be the choice in the era of Amazon, Internet, Social Media and Donald Trump?

Acme Systems is the result of a project based on the American animated cartoon Wile E. Coyote & The Road Runner and linked with the Master Thesis Le Coyotisme: Wile E. Coyote, personnage de cartoon, genius et designer de l'echec.
From 1949 the coyote has been trying to catch the road runner using an endless number of gizmos provided by a company named Acme Corporation. The result of all of his attempts is always the same, failure!

As we live in an era of entertainment it seemed suited to use cartoons and their aesthetics as an approach to design objects through which to question current issues such as the notion of truth and social media.

Following this methodology Jean-Marc produced three different gizmos:

Acme Wall-Builder Genius Kit (The yellow helmet)
Acme iGotit Selfie Stick (The blue wing)
Acme Deus Ex Machina Button (The red button)

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