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Play, download and edit the free video YOUR GUIDE TO SEO CONTENT COPY WRITING _ ALEPH-GLOBAL SCRUM TEAM (1).

Despite some #marketers using the two terms synonymously, an #SEOcontentwriter is not an #SEOcopywriter. A #copywriter and #contentwriter’s responsibilities are often misunderstood; and although there is some overlap, the two positions have clear distinctive roles. Each writing style requires a specific set of skills to resolve open projects and meet strict deadlines. The main difference comes down to the different #content types each writer produces. One role writes short content focused on #advertising and #branding while the other position composes informative posts intended to build trust and #boost engagement. As a #smallbusinessowner, you’ll need both #SEOcontent and #SEOcopywriting to successfully reach your goals.

WHAT IS #SEOCONTENT?
Ultimately the goal of your marketing efforts is to attract and convert prospects into new customers. But the methods used in #SEOcontentwriting for the web is much more indirect when compared to traditional marketing assets such as telemarketing, billboards, or radio and television advertisements. #SEOcontentwriters don’t typically promote specific offers or products. Instead, they seek to build relationships with consumers or businesses by providing valuable, educational, or entertaining information from an objective viewpoint. #SEOcontent serves a variety of purposes, including:
● Increasing a #website’s #searchranking for specific keyword combinations
● #Educating the reader
● Driving clicks from Google’s search engine result pages (#SERPs)
● Encourage #qualifiedtraffic
● #Attracting high-authority #backlinks
● #Directing users to other #relatedpages on the website
● #Converting website #visitors into #buyers, #subscribers, or #leads
More importantly, #SEOcontent allows #brands to develop a better rapport with customers, manage a positive #brand reputation, and boost website domain authority.

WHAT IS #SEOCOPYWRITING?
#SEO copywriting describes a particular type of #onlinecontent that harnesses a combination of unique keywords. #SEOcopywriting focuses on advertising a product or brand, drive conversion/sales, and encourage a direct response.

TIPS FOR BETTER #SEOCOPYWRITING
Effective #SEOcopywriting attempts to persuade and motivate people to take a specific action. Use these tips to improve your copywriting technique, and enjoy more website conversions!
● Showcase #Benefits Over Features: Prospects care more about the benefits provided by the product than by the features included.
● Focus on #Emotions: When completing a sale, emotions typically influence customers to complete the desired action.
● Highlight Client #Testimonials: Leverage online testimonials to maximize credibility with customers.
● Use #SimpleLanguage: Make sure your copy isn’t too technical or too complicated for your readers.
● Create a #Feeling of #Exclusivity: Clients love to feel as though brands care about them, make prospects feel special by being part of an exclusive group.
● Prove #ProductValue: Prove the value of your product because customers want to get a good deal or feel like they’re spending their money wisely.

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