World Without Waste
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World without waste.
When we all come together through concerted, collective action, we can make a meaningful, lasting difference. That must be the mindset we all take. The guiding principle by which we all operate.
Because by the time you’ve read this far, an estimated 40,000 plastic bottles have already made their way into our oceans.
Together, we can reduce that number. Together, we might be able to make it zero. It will require hard work, dedication, and investment from many players, but I’m certain that the payoff for our planet, our communities, and our business will be well worth the price.
Now, let’s get to work.
James Quincey is president and CEO of The Coca‑Cola Company
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