WOMANS HOUR - EXPECT THE UNEXPECTED
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In late May this year, we were contacted by Jac Lott at Illustration X about a really exciting project for the BBC.
They wanted to produce a 30 second TV commercial promoting Radio 4’s Woman’s Hour, with the tagline ‘Expect the Unexpected’.
The aim of the ad was to encourage audiences to see the programme in a different light, by featuring a series of soundbites on topics that people might not consider to be their usual subject matter.
Conversations ranged from the singer Arlo Parks talking about using music as a soothing agent in these days of chaos, to artist Tracy Emin candidly discussing her recent radical surgery.
Working with a specially selected team of Illustrators, each designing their own section of the film, we brought their wonderful imagery to life in a thought-provoking and powerful piece of animation.
DIRECTION / PRODUCTION – Claire Grey
ANIMATION DIRECTION – Devon Short
ILLUSTRATION
Devon Short
Ana Curbelo
Alexandra Francis
Maria Samaniego
Mokshini
ANIMATION
Devon Short
Claire Grey
Pypah Santos
Sophie Ann Mitchiko Ogden
Rustis Balciunas
Jaime Walsh
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