Wipro | The New Highlights Experience
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VIDEO DESCRIPTION:
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The New Highlights Experience from Wipro allows you to create personalized highlight reels based on what you, the viewer, choose to see. We were tasked with creating a video that showcased the endless amounts of possibilites for customizable highlight experiences, pulling from hundreds of thousands of videos on the internet and delivering a reel directly to your device. There’s a lot of really advanced tech happening in the background that allows this to happen, and we wanted to take the viewer on a ride through all the action happening under the hood. We visualized this massive database as an infinite void populated by videos, the camera focusing on select moments of the UI doing it’s thing to deliver the viewer their very own custom video. Our goal was to illustrate this slightly intimidating and very complex tech in an approachable, exciting way that told a captivating story and sold the product.
Credits:
Client: Designit
Creative Director: Stephen Panicara
Executive Producer: Jared Doud
Art Director: David Wave
Design: David Wave, Stephen Panicara
Animation: David Wave, Jonny Sidlo, Ted Gore, Stephen Panicara
Music/Sound Design/Mixing: Dave Hummel
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