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Play, download and edit the free video Why America Gives 2020: How the COVID-19 Pandemic and Social Justice Movement Have Changed Giving.

As we approach the end of the year, there’s the question we’ve all been asking ourselves: how will current events, like the COVID-19 pandemic, racial injustice, and the election affect philanthropy this giving season?

To answer this question (and more!), our partner, Classy, held a nationwide survey – unveiling how the events of 2020 will affect donor plans to give this year-end, and they compiled the findings in their annual report, Why America Gives 2020.

Join us as we dig into the report’s key findings. You’ll walk away with valuable tips and insights to hone a data-driven approach to your marketing and stewardship efforts this year-end.

You’ll Get Answers to Questions Like:
Which causes are donors more likely to give to?
How does COVID-19 affect typical giving behavior?
Will the social justice movement motivate donors to give?
How will politics play a role in giving?

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