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In the very particular context of the lockdown exit in France, Volkswagen has launched a new campaign along with a dedicated offer. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. They all rely on the first and most essential emotional benefit of cars: freedom of movement. In a minimalistic and poetic manner, the series of 7 films shows all these places that matter to us, those “here” we can’t wait to go back to. 7 places, 7 slices of life, all at once insignificant, pleasant and touching. Each one ends with an aphorism about the value of “here”. Because now more than ever, taking you “here” is the greatest thing Volkswagen can offer its clients.

Client I Volkswagen
Agency I DDB Paris
Art Director I Mickaël Jacquemin
Copywriter I Benoît Oulhen
Executive Creative Director I Alexander Kalchev
Strategic Planner I Loïc Morando
Agency Producer I Corinne Persch
Agency Post-Producer I Florence Gabet
Account Managers I Léa Villani, Marina Kovalenko, Axel Renaudin
Sound Production I The
Post Production I Mikros Image

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