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Volkswagen group is presenting CAMS concept: Charging As Mobility Service. As NEV market grows in Chinese market, consumers expectations are becoming higher, especially in regards to charging services. Charging poles are still difficult to find. Volkswagen group China has created a group charging solution for their customers throughout all the group brands. CAMS is a brand new charging experience providing comprehensive charging solutions to cover different types of charging situations. JITU was requested by Volkswagen Group China to produce a 2D explanatory animation introducing CAMS. JITU designed the whole video content, write the storyline based on Volkswagen group requirements and brief. The video is accompanied by a music matching the style of the video and sound design, mixed with Chinese and English voice over (2 versions).
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