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Video Campaign FW18 Chapter X

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Coming up with Chapter X, we have decided to delve into probably the most important medium in the modern human history: television. It has been around for decades, supplying us with information and covering the most notable events throughout the years. However, most importantly television has been accountable for providing us with entertainment. Talk shows, quiz shows, cooking shows, movies, sports, you name it. It’s all there, anytime you need it, ready to shift you straight into action. Whether it’s a final bout for a Street Fighter Grand Champion title, a helicopter rescue mission in a Vietnamese rebel camp or a casual Sunday cooking with Guy Fieri, television grants tempting prospect of being transferred into different realm with only one click away. Apart from passive interaction with television, it has also enabled us to make use of it for video gaming, which also was a vital influence during the creation process of the lookbook and campaign. With that being said, as for the Fall/Winter 2018 collection Hermetic Square has incarnated itself into a television broadcasting corporation in order to convey all the inspirations that were pivotal for the creation of said collection of garments. Therefore, we have brought to life four television channels: HERME1, HTV, HTV2 and Hermevision. Listed channels comprise vast spectrum of programmes, starting with content marketed towards younger audience, followed by classic action packed blockbusters starring likes of Steven Seagal, Jean Claude Van Damme and Bruce Willis and ending with works of the golden era of the adult films. Apart from that they also provide audience with reportage of current issues, as well as sports and weather forecast. Taking into account the leitmotif, the collection is dominated by bold patterns and logotypes, such as TV channel logos, snakeskin pattern or glass shattered into numerous pieces with each one reflecting likes of the protagonists of the above-mentioned action movies. Not to mention an alligator pattern leather jacket, which ownership could bring you one step closer to becoming your favourite childhood action movie character.

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