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Value Tagging // Animation for Gonzalo Doctor

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This motion graphic animation was created for Gonzalo Doctor, he's a holistic physician who creates content about neuroscience, mind-body relationship, and creativity. He asked for help in creating a concept and animation for explaining the idea of “Value Tagging” in neuroscience.

The visual treatment needed to compliment the client’s brand identity of modern, sleek, and geometric aesthetic. Taking inspiration from his brand’s overall feel, I also pulled mainly from the imagery of the way frosted glass looked and used that as the main inspiration for the visual treatment of the project. The concept for the animation was showcasing all the objects a person knows represented by different shapes and elements, a single glowing line would fly in past other shapes and elements before it finally finds what it seeks.

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