Under Armour :: HOVR Drive
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The animation tech spot highlighting the improved technology and features of the Under Armour HOVR Drive Golf Shoe — revolving around comfort, energy return, and traction. As one of the lead artists at Already Been Chewed, my role involved developing concept frames, concept edits, animatics, styleframes, and developing various animation methods to show off the features of the shoe. Look-Dev, Animation.
Client: Under Armour
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Design 3d/2d: Barton Damer, Bryan Talkish, Thomas King, Aaron Smock
Animation: 3d/2d: Bryan Talkish, Mark Fancher, Barton Damer, Aaron Smock, Lance Eckert
Sound track: DJ Sean P
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