Under Armour : Highlight MC : CG Shots BTS
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A string-out BTS of the CG shots done for the Under Armour : Highlight MC spot, featuring Leonard Fournette.
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UNDER ARMOUR : HIGHLIGHT MC
The live-action spot for Under Armour's Highlight MC Cleat, featuring Leonard Fournette. Already Been Chewed was tasked with the production of the spot — designing CG and VFX shots — transitions from live-action to CG, color grading, 2D graphics, and the final edit. My role involved designing, animating, and compositing the CG transitions and camera moves, color-match / light match CG shots with footage, shoe rig and grass impact animations, some editing, and the tread-melt-triangle effect.
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
Videography by Chrilleks
Director of Photography: Barton Damer
Animation: Bryan Talkish, Mark Fancher, Lance Eckert, Aaron Smock,
Design: Thomas King, Bryan Talkish, Aaron Smock, Lance Eckert
Sound design: JM Cifone
Sound track: DJ Sean P
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