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Under Armour - ColdGear BTS

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If anyone says "Hey, how do you feel about creating behind-the-scenes video featuring hyperlapse and slow-motion for one of the biggest live-action shoots for your company this year?" you should absolutely try it out, but be prepared for the workload you're taking on. I've loved working with timelapse photography and felt confident that I could create a BTS spot made entirely of hyperlapse video, but it became clear early on that I would need to incorporate some slow-mo in order to tie in the final video. Though several hours of work still ended up dying on the cutting room floor (there are about 30 more seconds of hyperlapse sequences leftover), I was still thrilled with the end result.

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