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TooYumm took the initiate with lighting up this "Big Diya" at Kumbh2019

Every four years, around 15 million pilgrims
gather here to cleanse their soul
This year, we wanted to inspire them
To cleanse their body
To make a wish of health like never before
We ignited the world’s biggest oil Diya
476.5mm in height | 2390.6mm in diameter
Creating the first-ever world record at Kumbh Guinness World Record holder
Using 868.63 litres of oil saved from snacks
Because being a healthy snacking brand,
we’re determined to change
India’s snacking habits
taking the pledge there.
Devotees and netizens alike joined us in the movement
by taking the pledge to give up fried snacks
After the Kumbh, this symbol of good health
Will be taken to Delhi, Mumbai and finally Kolkata
To remind everyone that
Oil is for diya, not for snacks.
Too Yumm! logo
#SayNoToFriedSnacks

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