Together at SECC
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South Eastern Community Connect (SECC) is a not-for-profit organisation supporting people of all ages across south-east Sydney, aiming to foster independence, belonging, and wellbeing for the community. SECC helps build more enriching lives through a range of social inclusion programs and innovative community activities. In doing so, they hope to eliminate barriers, enhance social inclusion, and improve quality of life for every individual. Their work centres around 3 core values: trust, belonging, and service.
Together at SECC was a branding campaign as part of a group uni assignment. The campaign’s aims were to increase awareness of the wide-ranging services SECC offers to the community, with our target audience being a youth demographic. Indeed, we wanted to increase attendance numbers by showcasing the exciting and vibrant community that SECC runs.
My role was to create a hero video for the campaign. Animation offered us a great medium to engage our target audience. My aim was to keep it punchy and to the point, both simple yet dynamic. The video, created in Adobe After Effects, combined text with the icon library our group produced for SECC.
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