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The discovery of a mysterious sketch one night takes Eve into the void, where a hypnotic experience leads her to rediscover herself. Through the Eyes of Yves is an expressionist introspection into the moment where a spark of inspiration strikes.
The task for this assignment was to create a brand campaign proposal for SAINT LAURENT. During our research we were captivated by Yves Saint Laurent’s sketches. Yves’ calligraphic stroke, with its light and seemingly weightless properties, effortlessly flows from pen to paper. The lines, simple yet abundant, minimal yet sufficient, traced the iconic silhouettes that we still recognise today. These sketches; pieces of concise abstractions, were at the core of Yves Saint Laurent’s creative process and were the foundation of his timeless creations. Yves’ sketching seemed to us a dance in itself - and that very realisation struck deeply into our imagination.
We decided on a 3-minute short film as the format caters well for visually lead narratives that capture intrigue for social media audiences with an ever fleeting attention span. It also fits the campaign video format perfectly.
The idea came to us to explore the moment; the very instant when inspiration strikes. We want to magnify that moment and express visually how that felt to us when we ourselves first got struck by the sketch. It felt as though we were seeing Through the eyes of Yves.
To learn more about the story and process:
Creative & Artistic Direction Kelly Wing Kiu Chan @c___w___k
Directed by Pierre Ieong @pierropierro_
Produced by Chiara Vitti @cch_vitti
Starring: Marina Genovese @ge.novese
Agent: William Saingré (The Claw Models)
DOP: Raphaël Bourdin @raph.bh
Sound Design & Music: Ilan Sellouk Jalosky @ilan_sj
Choreographer: Ioi Choi @thedaileeagent
Stylist: Brittany Belo @brittbelo
Designer: Ibrahima Gueye @g.i_b
Hair & Makeup: Soukaina Wahid @muasuky
Set Designer: Prudence Palle @prudencepalle
Dance Scene Music: Kentaro Nakao (Music: Yahata Steel Works) @nakaokentaro
1st Assistant Director: Noélie Meckenstock @noeliemnck
1st Camera Assistant: Martin Grillet @grilletmartin
Gaffer: Charles Droudun @charlie_droud & Lauriane Pataud @lttlv
Electrician: Colombe De Gonneville @colombe0503
Key Grip: Peter Souel @redgriper
Studio Assistant: Greg Ponthus
Editor: Helio Pu @helio_or_heaven
Colour Grading: Arnaud Laurent @arnaud_laurent_colorist
VFX for Atelier Scene: Chintong Poy @dinpuru_tv
Sketch Animation: @eye.vs.eye
Dance Scene Animation: Martin Fluet @martinfluet & Léa Czeszynski
Hair & Makeup Assistant: Farrah Ben Brahim @farrahbnbr
Set Designer Assistant: Camille Canestrelli Camille Canestrelli
Graphic Designer: Marie Botte @marielasemelle
BTS Photographer: Taeho Kim @tatayopa & Yume Nanbu @yumereve
Film Development: Hiventy @hiventy.official
Film Scan: Kafard Films @kafardfilms
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