The Top 5 #Qualities of an #ExceptionalDigitalMarketer INT

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It’s well known that #digital is thriving and fast establishing itself as the most appealing #industry in which to work. The #demand for #skilleddigitalprofessionals has been a direct cause of increasingly lucrative salaries and competitive #benefits packages. A career in #digital can not only #profit you monetarily, it provides a #fastpaced, #constantlystimulating environment that exercises your abilities on a daily basis.

1. An #analyticalmind
#Digitalmarketing is a data-driven practice. While many #organizations would struggle to determine the #ROI of a television or billboard ad, every #digitaltactic you execute #results in a #specific and #measurable #action. This is important, because# marketers that calculate #ROI are 1.6 times more likely to receive higher budgets. If you can demonstrate an #improvement in #performance as a direct result of your #digitalactivity, you’ll be able to gain buy-in from the stakeholders that matter most, and generate more leads and revenue as a result.

2. #Creativity
#Digitalmarketing isn’t a solely scientific practice – it encompasses the intersection between #practicalskill and #verdantimagination. #Measurement is integral to a #marketer’s success, but #creativity defines to what extent you’ll succeed. Advocates of #contentmarketing experience almost 8 times more #traffic to their #website than non-advocates.
Whether you can #write, #design or #strategize, you need to possess the kind of cognitive process that will help set your #brand apart. #Creativity is closely linked to the ability to innovate and willingness to take risks.

3. #Resourcefulness
Your #ClickThroughRate has hit rock bottom and the total number of site# visitors has fallen off a cliff. While adopting #digital is a foolproof way to guarantee success for your #organization, it’s not without its faults. #Figures can fluctuate and your overall #performance can falter – what matters most is how you respond to these less than ideal situations.
The key is to #adaptandsurvive. An ability to #interpret results and a propensity to think creatively will certainly help you flourish, but these #qualities need to be accompanied by a #flexibility and #thoughtfulness that will enable you to find a #solution when your #business needs it most.

4. An appreciation for #sales
Now more than ever, there is a confluence between #sales and #marketing. Many #marketingprofessionals are held to #KPIs that encompass #salestargets, and in order to #generate and #nurture the best #qualityleads, there needs to be impeccable #communication and #collaboration between the two departments.
If you are #marketing an #ecommercebusiness and #website, your #involvement in #sales is certain. If you’re a #B2Bmarketer for an #organization that doesn’t #sellonline and would rather focus on #brandbuilding, a #knowledge of #sales may seem like less of an important requirement.

5. A #desire to #upskill
59% of #companies say they are worried they may be too late with their #digitaltransformation #efforts and will fall behind their competitors. This is an unsurprising statistic, considering how unstoppably the #digitalindustrydevelops. New #platforms are released, #algorithms updated and #tools upgraded on a regular basis.

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