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Play, download and edit the free video The Pollution-eating Paper, by E.ON.

A white paper outlining E.ON’s clean air strategies, aimed at politicians, business industry leaders and heads of industry. But this is no ordinary white paper. It’s the world’s first pollution-eating document.

Printed on special paper stock infused with titanium dioxide (a compound with photocatalytic properties), when combined with light it reacts with airborne pollutants, breaking them down into harmless by-products. The embossed cover and minimalist layout increases the paper’s surface area, ensuring the titanium dioxide is as effective as possible.

So, while you’re reading about E.ON’s plan of action to help reduce air pollution, the document itself is already helping clean the air around you.

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