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The one BIG THING your Company is missing On-line.
Today, the web has more content than ever making it more difficult to be found. That’s why it’s so important for your company to have a “Digital Presence” and the one BIG THING most companies fail to do more often. So, what is a “Digital Presence”? A Digital Presence” simply refers to how your business appears online and how often. It’s what people find when they search for your business or company on the internet. Sounds simple enough, but it's not and here’s why.
By now all of us have heard the phrase "Content is King." Content is what drives the internet. After all, the internet is a by-product of the two items most every home in America used to have around, Encyclopedias and Yellow Pages. Similar to these two household staples, the internet is where most people go to seek out information. In a sense the web is one big directory of knowledge and the more content you have about your company, the more chance people will find and connect with you. This is why Search Engine Optimization or S.EO. has been and will continue to be the driving force to help a business increase its bottom line on-line.
But what about paid advertising? Paid ads definitely have their place, but in some cases not on the internet. I know, that sounds almost sac religious to some, but consider this. Do you go online for ads or to gather information? For most, it's the latter and the statistics prove it. In a recent study, it shows 70-80% of users ignore paid ads and only focus on organic results. Plus, banner click through rates have fallen to less than 0.1%. Again, paid search can certainly be rewarding, but the most valuable locations in search results have to be earned through blogging and SEO, not bought period.
So, if content is truly king how and what type of content do you create to have enough of a “Digital Presence”? Cisco predicts that 82% of all consumer internet traffic will be video by 2020. In 2015 that figure was 70%. Mark Zuckerberg has himself said within 5 years most of Facebook will be video. It’s statistics like these that show video is quickly becoming the king of content, but it’s expensive and difficult to make. Actually, not anymore with companies like VideoBro who are helping to pioneer the movement of video conversion. Video conversion is the process where companies like VideoBro convert text including most any blog, URL or document into a video quickly and affordably through the power of A.I.
Basically, it’s a much more efficient way to create a video by taking the content you already have in most cases and turning it into a video. Now, you can convert blogs for example that are sitting on your site and repurpose them onto social media. Or add them onto your web site, and upload them onto YouTube, which is now the second-largest search engine in the world and owned by Google.
By doing this, you’re now doubling even tripling your chances to be found on the web. Now imagine doing that over and over again and you can see the power of video conversion and how it will substantially increase your “Digital Presence” helping to solve a problem that has plagued companies for a very long time.
Learn more about how VideoBro can help improve your Digital Presence at videobro.net

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