The Great Reset by Purpose Disruptors
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Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown.
The Great Reset is a movement, initiated by the Purpose Disruptors network. Adopting a unique, collaborative approach, over 200 people from competing agencies within the community attended a series of online workshops throughout lockdown to develop the launch activity. People from Iris, Wieden & Kennedy, McCann, Gravity Road and Thinkhouse have contributed their time to developing the initiative.
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