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THE EVERYDAY RACE_CANNES CASE STUDY

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To launch the Renault Sport version of the Everyday Renault Megane, we celebrated The Everyday Race of life, over the race track.

We created a race on FACEBOOK LIVE where you could bet on the everyday life race between pedestrians, who did not know they were participating.

A sportscaster and hidden cameras, turned this everyday act into action.

Directly on mobile, our community, and viewers, had to guess who would win the race, responding in real-time in comments.

In just 15 minutes STREAMING we celebrated 4 of the million races happening every day.

Results: 7 MILLION VIEWS. 9 MILLION IMPRESSIONS.

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