THE EVERYDAY RACE_CANNES CASE STUDY
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To launch the Renault Sport version of the Everyday Renault Megane, we celebrated The Everyday Race of life, over the race track.
We created a race on FACEBOOK LIVE where you could bet on the everyday life race between pedestrians, who did not know they were participating.
A sportscaster and hidden cameras, turned this everyday act into action.
Directly on mobile, our community, and viewers, had to guess who would win the race, responding in real-time in comments.
In just 15 minutes STREAMING we celebrated 4 of the million races happening every day.
Results: 7 MILLION VIEWS. 9 MILLION IMPRESSIONS.
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