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TELUS was launching a new product offering that would protect their clients' businesses against cybersecurity threats: Bundled Security solutions. They were looking for a sales enablement and training tool that would help their sales team explain the benefits of the bundle to potential customers.
We produced a two-minute video in both French and English using custom animation and professional voice-over to support the narrative.
Additionally, we created shorter versions for use on social media (between 15-30 seconds) without the use of a voice-over, since most videos are viewed as 'silent autoplay' on social media platforms, using additional on-screen graphics instead. Each of these versions focused on one of the primary challenges that the products contained in the bundle address, with a call-to-action to learn more.
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