#StayStrongTogether Simu Liu | got milk?
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In the wake of the coronavirus pandemic, millions of children and their families are facing poverty and hunger. Committed to helping California families, the California Milk Processor Board (CMPB), creators of iconic ‘got milk?’ and its Spanish-language counterpart, ‘toma leche’, have partnered with Share Our Strength’s No Kid Hungry® campaign to help provide up to 1 million meals1 to kids facing hunger throughout the Golden State, via the launch of the #StayStrongTogether challenge. The initiative is dedicated to highlighting strength and resilience in these extraordinary times, while inspiring others to give back by joining the movement -- helping connect children to healthy meals through No Kid Hungry and its network of school feeding programs.
More than 2.2 million California kids will face hunger this year in the face of the pandemic. Traditionally, these kids have relied on the meals they get at school. For many, it’s the only food they might get on a given day. With so many children still not attending school full-time and parents still out of work in the wake of the pandemic, childhood hunger remains incredibly high, with too many children missing the meals they need to power them.
#StayStrongTogether is dedicated to celebrating strength, resilience, and the adaptability of the human spirit. The California Milk Processor Board is encouraging people to spread social good and positivity to California kids by simply sharing uplifting social posts that harness the theme of what it means to foster a ‘stay strong’ mindset. Starting this week, each #StayStrongTogether post shared and engaged with on Instagram and Twitter that mentions @gotmilk or @tomaleche and tags two friends to join the movement through June 30th will raise a $1 donation for the No Kid Hungry campaign from ‘got milk?’ to help contribute towards the goal of providing up to 1 million meals.
To view the multimedia release go to: multivu.com/players/English/8893751-marvel-shang-chi-simu-liu-karla-souza-got-milk-staystrongtogether-challenge/
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