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With the aim to deliver Starhub’s breath-taking initiative of $0 upfront for the latest Samsung Galaxy S10, this promotional film pulls out all the stops to create a powerful and spectacular visual for the viewer.
The plotline is simple – shoot an arrow through the hoops to land on the target board. The plot twist? No hands, feet only. At its heart is the thumping music and precise movement of the archer that creates a propulsive force and rhythm for the film. It’s hard to not want to watch a second or third time to fully explore the thrilling realism of the stunt and affordances of the all-new infinity-O display.
In keeping with the bold message of the campaign, meticulous attention to production design and camera action worked wonders on set and on screen.
Agency: Blk J
Director, Editor: Will
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