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Stanley Brand Refresh

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Video for the launch of my brand refresh program for Stanley.

With the range of Stanley products expanding into healthcare and security, the brand needed to move away from its exclusively industrial position to a broader value proposition without losing fundamental brand belief.

With a new brand story and tagline “Performace in action” the Stanley brand was strategically and visually evolved to be more agile, dynamic and dimensional.

Agency: Lippincott

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