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Social Media Minute October

Instagram is considered an amazing tool for building genuine relationships with your followers. The overall follower number doesn’t matter as much as the relationships you’re building.

Improve Your Engagement
Content + Engagement + Conversion = Results

Content
Content for social media generally means anything that someone has posted or shared with others. Businesses or individuals use their social media content to attract and retain customers or followers. In your case, potential students and families.

Engagement
Engagement goes hand-in-hand with content. Every single post should have some type of call to action, such as a question that drives comments or encouragement to like or share. Try using more “you” statements than “we” statements to encourage engagement.

Engagement is a two-way street! As the school page, make sure you like and respond to comments and like shares of your school posts.

Conversion
As a school, sometimes the “conversion” part of the equation is important. You might be trying to drive enrollments or event registrations, for example. But for most of your posts, the “content” and “engagement” parts of the equation are more important because this is going to showcase your school’s culture and build that relationship with potential students and families.

Always Use a Call to Action
As I’ve mentioned previously, every single post should have some type of call to action. Here are some excellent calls to action that you can use on your school’s Instagram page to increase engagement.

Double tap to give our #HUM3Elite students some love!
Give this post a ❤️ if this made you smile.
If you enjoyed reading this, share it to your Stories!
� Visit our website to learn more – link in bio!
Check out the school website for more information on ____.

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