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This past year I worked with Slack to design and animate a series of videos explaining how their app works — everything from what a channels is, to document sharing and video conferencing.
The main challenge of this project was finding the appropriate blend of live action and overlay animation. Redesigning the application's interface in AE (thanks to some Sketch to AE magic) was a must since we needed to create a universal template that could be repurposed for multiple videos in the series.
A big thanks to everyone involved, especially the marketing team at Slack for bringing me on, and Josh Watkins for stepping in when I was out of the country.
Project Lead: Pam Lama
Design: Brent Clouse
Animation: Brent Clouse, Josh Watkins
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