Simpsons Plus Sized Holiday Marathon
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FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS
D’oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we “wrapped” Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one “Wish upon a Star.”
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