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Scientific Animation, Medical Animation, Scientific Illustrations, MOA Videos
Scientific Mechanism of Action, or Mechanism of Action Videos, commonly known as MOA Videos, are videos that visually explain how a drug or device acts to affect a physiological condition. [Source]
MOA videos / Medical Animations make complex ideas simple to understand for prospective investors or physicians and/or pharmaceutical companies.
Some common places where Medical Animations might be found;
• Used as Marketing tools at industry trade shows
• Used by Pharmaceutical development companies while seeking investors.
• Used in an email marketing campaign to raise capital
• Used as a teaching tool.
In this short discussion I would like to touch on Medical Animations.
A medical animation is a short educational film, usually based around a physiological or surgical topic that is rendered using 3D computer graphics. While it may be intended for an array of audiences, the medical animation is most commonly utilized as an instructional tool for medical professionals or their patients.
Early medical animations were limited to basic wire-frame models because of low processor speed. However, rapid evolution in microprocessor design and computer memory has led to animations that are significantly more intricate.
The medical animation may be viewed as standalone visualization or in combination with other sensory input devices, such as head-mounted displays, stereoscopic lenses, haptic gloves, interactive workstations, or Cave Automatic Virtual Environments (CAVEs). [Source]
Medical Animations (MOA videos) are also used in the process of showing investors the potential of a future medical device or Pharmaceutical product that is in a research and development stage.
The above video created by Equisolve Studios is an excellent example of the use of 3D computer graphics when creating a medical animation.
Equisolve is a leader in the field of creating Scientific Animations or Medical Animations
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