RSA Moving Pictures - Fashioning a Circular Future

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Play, download and edit the free video RSA Moving Pictures - Fashioning a Circular Future.

For this brief I had to animate to a given audio clip. The audio - voiced by Lily Cole - was centred around circular fashion and focussed on informing the audience of the issue of fast fashion and the damaging impact the fashion industry is having on the environment.
After several storyboards, thorough research and idea development, I decided to highlight a way that people can implement circular fashion into their every-day lives. The animation is about a pair of jeans that get broken and given to designers to be re-designed into a denim jacket. In re-designing materials and re-using the fabrics, the wastage is minimised and therefore decreases the damage to the environment.
The style is a mixture of stop motion and photoshop-photomontage. I wanted the final animation to look semi-realistic so that people could relate to the fabrics and materials used throughout. The characters are animated on top of the photos and are used to connect with the audience - playing on the theory of people being attached to inanimate objects by imagining that they have feelings and so are less easily disposed of and discarded.
Overall, the aim was to get the audience to see that clothes don't need to be so carelessly discarded and have a lot more uses after their original form.

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