Reno II Global TVC _Zoom_30s
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Client : OPPO
Creative Director: Asa Sha
Producer: Rachel
Agency : The Mill+
Director: Melody Maker
creative Director: Tom Dibb
head Of Content: Josh Davies
executive Producer: Dougal Meese
producer: Kate Sharpe
business Director, Brand Partnerships: Caroline Shortt
vfx Producer: Nicole Duncan
DANCE WILL BE THE METAPHOR FOR CREATIVITY. WE WILL SEE THE RENOII IN A COMPLETELY ORIGINAL LIGHT. A WORLD IN WHICH MOVEMENT AND MOTION REFLECT THE CHARACTER OF THE RENOII. The appearance of the RENOII will reflect the silhouettes of the dancers, playing a role in framing the CHARACTERS as they begin to dance. The movement of dance will echo the movement of the 60 x zoom. Smooth, clean and beautiful. THE NARRATIVE will be LED BY THE ZOOm. the movement and expressive nature of the dancers highlighting the faultless video function.
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