ReDI School Brandfilm
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ReDI School is a non-profit organisation with branches in Berlin, Munich and Copenhagen. They basically teach refugees how to code to enable them a new start.
So they needed a brand film, which they could use for presentations and on social media to target three groups:
Refugees, volunteers and partners.
The movie's main goals: Introduce and explain ReDI School, dress the three target groups, show the benefits / possibilities and a call to action.
The design is abstract, clean and modern, but playful -
Reflecting their sympathetic, friendly, competent, convincing, social, open-minded, playful but caring tone of voice.
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