Raptors Man of Action Kyle Lowry 3
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Many players love to talk a big game. Lowry and Leonard prefer winning them. For these two, it’s actions over words. This was the theme for the Raptors 2019 All-Star campaign, which encouraged fans to vote Lowry and Leonard into the game.
To get the word out – because we knew they wouldn’t do it themselves – we created a series of TV spots, pre-roll/social videos and Instagram Stories bigging up their actions-over-words brand of basketball.
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