Purposeful by Kumanu - Segment 3
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VIDEO DESCRIPTION:
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This is the third in the series of 15-second clips created for Kumanu's Purposeful app.
Purposeful is Kumanu's flagship mobile app which helps amplify motivation and builds mindfulness, resilience, and purpose alignment. Kumanu hired Kohlitz to create an in-app video which would appear when the user first signs up, building up their motivation to use the app, as well as help create a mental model for how the user will find their purpose, and then connect their purpose to action. In addition, the in-app video was used for promotional means via social media. The video was designed to be able to work as one 45-second animation, or as three 15-second clips, making it even more flexible for social media use.
Credits
Script // Kumanu.com
Illustration // Marc DeCubber
Animation // Kohlitz.com
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