Prospect/Heritage Fashion Film
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For the designer Juna Mjøen
Prospect/Heritage is a project rooted in the Post Soviet Movement, a movement where a certain “eastern bloc estethic” is flourishing the fashion world.
The film is about a girl, her mind and her clothes. It is about a new mindset among the youth in russia.
Clothing is a way of living in Russia. They blend sporty garments with luxury - in this way they are in opposition to established sanctions in the east and west.
The clothes are not typically Russian, as they represent a new Russian culture / style. The designer's idea is that east and western clothing culture meet in the middle, using denim and silk against each other.
Young people in Russia due to poor economy, have got a new mentality of being creative by mixing old with new, ugly/pretty, glam/trash.
Designer: Juna Mjøen
Art Director: Helene Hamann
Photographer: Magnus NordstrandCinematography: Emil ØygardMake-up Artist: Stine Broen
Stylist: Martine Andersen-Gott
Hair: @Jevhair Jevgenija Kirillova
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