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Play, download and edit the free video Proceduralism as a Catalyst for Creativity.

SideFX is a world leader in the development of 3D animation and visual effects software for use in film, commercials and video games. SideFX's award-winning Houdini software utilizes a node-based procedural approach which provides digital artists with an unprecedented level of power, flexibility and control.

Julie Lottering, Director of Education and Training at SideFX, is creating an education program that catalyses creativity and illuminates learning. She's aiming to make a permanent and positive shift in learning that is both aspiration and attainable for artists.

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