Planters Baby Nut Live BTS
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I had a blast working with my brilliant friends at Silver Spoon Animation and the creative wizards at VaynerMedia on the Planters campaign for the 2020 Super Bowl. I also got to flex some new creative muscles along the way when we livestreamed Baby Nut into the world over 4 hours of real-time animation for social media. There was only a 7 second delay between what we were creating in the studio, and what was broadcast to the world. It was an amazing thing to be a part of, here's a look at how we did it.
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