Peregrine Fund (SXSW Demo)

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Play, download and edit the free video Peregrine Fund (SXSW Demo).

We teamed up with The Peregrine Fund, the world leader for conserving birds
of prey, to imagine how VR technology can be used to change the future for
these near-extinct birds of prey and their environments, and to serve as a
catalyst for change by engaging people and inspiring them to take action.
This VR 360 video, presented on Oculus Go wireless headsets, creates a day
in the life of the endangered species by immersing viewers in the California
condor’s habitat and providing a real birds-eye view of their world.

Brands across multiple industries are pivoting to experience-led, contextual
transactions, and must be able to digitally enable them at scale. This demo
showcases how any brand can better tell its story and establish a meaningful
relationship with its consumers and create transactional opportunities beyond
traditional ecommerce, generating monetization opportunities for consumers
to subscribe, reserve or donate.
Applications for this technology include health and life science for virtual care,
education and retail pop-up store opportunities at events and venues where
physical stores wouldn’t be possible.

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