VIDEO DESCRIPTION:

Play, download and edit the free video One Plus Nord2 5G campaign - Design, Virtual Production, VFX, Airbrush Animation.

One Plus approached to the duo of directors from Aggressive to pitch the launching of the Nord2 and they invite us to help on this task. When we first received the script to pitch the job we were surprised that One Plus really wanted to get away from typical CGI mobile ads. This time the idea was to create a unique and surreal piece so we were able to mix different techniques and technologies to embrace a fresh visual mood.
In our first approach we started to design environments in collage that would need to coexist with the live action footage initially thought to be shot in chroma.
Seeing the amount of scenes and the short production time, we thought: why not film against a LED screen and build a practical environment to be able to shoot it all in camera? With this Virtual Production Pipeline we accomplish to shoot several scenes in only 3 days of shooting.
We made huge animations with different techniques, from CGI to collage, matte painting and abstract motion graphics backgrounds.
We needed to create a forest with multiple angles, light variations and effects for different scenes, so we made it in Unreal to have a flexible and fast tool to create multiple versions in real time, no matter the huge resolutions we were dealing with.
After the shooting we prepared the designs and animations of the phones, transitions, and refined the airbrush animations of the main phone specs.

CREDITS:

CLIENT
One Plus

Creative Lead OnePlus
Alexei Golob

Creative Director OnePlus
Victoria Jin

Producer OnePlus
Manu Yang

Marketing Resources Department OnePlus
Shadow Liu

Marketing Project Manager OnePlus
Dariana Komarova

Directed by
Aggressive

Production
Sweetshop Shanghai

Directors
Dan Shapiro, Alex Topaller

DOP
Kajetan Plis

Managing Director & Executive Producer
Laura Geagea

Producer
Ivy Low

Post Producer
Penny Woo

Production Assistant
Justin Zheng

Line Production
OTO Film Poland

Producer
Łukasz Tomasz Kołtunowicz

Production Designer
Najs Studio

Production Manager
Jan Białobłocki

Production Assistant
Karol Nowicki

Offline Editors
Bartosz Maliszewski
Jason Yantz

Color
Vein Poland

Colorist
Dominik Deras

Post Production
Heckler Singapore

Executive Producer Heckler
Vanessa Thomas

Online Artist
Flame Santos

Storyboards
Mercer Boffey

Audio Post-Production
Massive Music Tokyo

Director of Creative Development for Asia/APAC
Tamon Fujimi

Music Composer
Rick Sakurai

Music Producer
Junya Terui

TIGRELAB TEAM:

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