One Plus Nord2 5G campaign - Design, Virtual Production, VFX, Airbrush Animation
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One Plus approached to the duo of directors from Aggressive to pitch the launching of the Nord2 and they invite us to help on this task. When we first received the script to pitch the job we were surprised that One Plus really wanted to get away from typical CGI mobile ads. This time the idea was to create a unique and surreal piece so we were able to mix different techniques and technologies to embrace a fresh visual mood.
In our first approach we started to design environments in collage that would need to coexist with the live action footage initially thought to be shot in chroma.
Seeing the amount of scenes and the short production time, we thought: why not film against a LED screen and build a practical environment to be able to shoot it all in camera? With this Virtual Production Pipeline we accomplish to shoot several scenes in only 3 days of shooting.
We made huge animations with different techniques, from CGI to collage, matte painting and abstract motion graphics backgrounds.
We needed to create a forest with multiple angles, light variations and effects for different scenes, so we made it in Unreal to have a flexible and fast tool to create multiple versions in real time, no matter the huge resolutions we were dealing with.
After the shooting we prepared the designs and animations of the phones, transitions, and refined the airbrush animations of the main phone specs.
CREDITS:
CLIENT
One Plus
Creative Lead OnePlus
Alexei Golob
Creative Director OnePlus
Victoria Jin
Producer OnePlus
Manu Yang
Marketing Resources Department OnePlus
Shadow Liu
Marketing Project Manager OnePlus
Dariana Komarova
Directed by
Aggressive
Production
Sweetshop Shanghai
Directors
Dan Shapiro, Alex Topaller
DOP
Kajetan Plis
Managing Director & Executive Producer
Laura Geagea
Producer
Ivy Low
Post Producer
Penny Woo
Production Assistant
Justin Zheng
Line Production
OTO Film Poland
Producer
Łukasz Tomasz Kołtunowicz
Production Designer
Najs Studio
Production Manager
Jan Białobłocki
Production Assistant
Karol Nowicki
Offline Editors
Bartosz Maliszewski
Jason Yantz
Color
Vein Poland
Colorist
Dominik Deras
Post Production
Heckler Singapore
Executive Producer Heckler
Vanessa Thomas
Online Artist
Flame Santos
Storyboards
Mercer Boffey
Audio Post-Production
Massive Music Tokyo
Director of Creative Development for Asia/APAC
Tamon Fujimi
Music Composer
Rick Sakurai
Music Producer
Junya Terui
TIGRELAB TEAM:
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