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Microplastic is everywhere, in water bodies, animal bodies, air, snow in the Arctic and the Alps, and even human gut contains it according to researchers. These plastic particles are smaller than 5mm, coming from marine plastic wastes, after breaking down into small particles and passing through food chain, and finally coming back to human. Yet most people have never heard of the term microplastic, not to mention how the problem is getting severe rapidly.
#No Plastic in Nature# is aimed to introduce microplastic to the public, arise attention of plastic waste pollution to take further action.
In this promotional video, we shaped a character — a strange guy, who is very outstanding, but no one notice him. In several daily life scenes, he imitated the movements of marine plastic wastes, created a feeling of inappropriate which is hard to ignore by audiences. By doing this, the creative team wants to deliver a strong message that the plastic wastes we threw away is coming back and surrounding our lives.
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