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Nike Japan - New Girl

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Nike Tokyo

Japan is currently ranked 123 of the 151 countries on the gender equality index. It's still frowned upon to speak up in meetings (we're looking at you, Yoshiro Mori), to step into a sumo ring (multiple locations denied us to shoot there because women would be in the sacred ring), to come back to sports after you've had a baby ('you're a mom now') and the gender pay gap index is enormous. Whereas the only question should be to a newborn: Hey girl, what do you want to do? Here's to all girls. Moms. Sportswomen. Bosses. And anyone who wants to step into the sumo ring. To anyone willing to change their minds.

WIEDEN+KENNEDY TOKYO @wktokyo
Creative Director - Curro de la Villa @currodlv
Lead Creatives - Max Pilwat @maksmaks, Andrew Miller @oylmiller
Head of Production - Kerli Teo @kerliteo
Account Director - Shinya Kamata @kmt_3a
Account Supervisor - Kana Ikushima @chankana_kana
Creatives - Asami Yamashita, Christian Lopez @christianlopez
Producers - Jennifer Chien @jenchien929, Yuka Nakamura, Eisuke Arai @a_sk_e
Comms Planning Director - Justin Lam @justinclam
Strategic Planning Director - Thijs van de Wouw @thijs.vandewouw
Studio Designer - Shohei Kawada @_showhei
Studio Manager - Aiwei Ichikawa
Agency Editor - Vinod Vijayasankaran @videovinod
PR - Midori Sugama @midorisugama
Translator - Mako Tomita
Executive Creative Director - Scott Dungate @scotty_fingers
Managing Director - Yosuke Suzuki

FILM PRODUCTION
Production - BWGTBLD GmbH @bwgtbld
Director - Caroline Koning @carokoning
Executive Producer - Philipp Ramhofer @philipp.ramhofer
Producer - Jule Everts @edelwatz
Director of Photography - Kaname Onoyama

SERVICE PRODUCTION
Production - NAKAMA @nakamafilm
Executive Producer - Kenji Lepretre Sato @kenykilla
Producer - Simon Amar @ramanomis
Line Producer - Sadami Hwang
Production Manager - Anna Briand Hashimoto, Shusaku Kakizawa, Toru Hyakawa
Assistant to Director - Risa Nakatomi
Casting Director - Kensaku Watanabe (E-spirit), Yuko Yamamoto
Lighting Director - Tetsu Moritera
Wardrobe | Costume | Styling - Maiko Yoshida @stylist_maiko
Hair & Make up - Takahiro Okada
Production Design - Masami Tanaka

POST PRODUCTION
Editor - Trim Edit @trimediting, Carla Luffe (Trim Editor) @carlaluff, Jacques Simons (Trim Assistant) Noreen Khan (Trim Producer)
Music Composer (Teaser) - Joe Farley / Freddie Denham Webb (Father) @father_insta
Music Composer (Long Form Film) - Chris White (SIREN) @sirenmusic
Music Supervisor & Producer - Siân Rogers (SIREN)
Sound Designer - Jon Clarke (factory) @jon__clarke
Audio EP - Lou Allen (factory)@factorystudiosuk
Colorist - Mikey Rossiter (The Mill New York) @mikolour @mill_ny
VFX Production Company - SWISS @swissinternationalab
Executive Producer - Erik Holmedal
VFX Supervisor - Andreas Weidman
Producer - Andres Rosas Hott
Compositer - Felix Davlin, Filip Gernandt, Jon Wesstrom, Kristian Zdunek, Markus Bergqvist, Martin Sazesh, Kalle Kohlström
3D Artists - Joel Sundberg, Marguerite Chantel, Simon Voigt Jansson
FX Artist - Sebastian Björk
Supervisor - Oskar Wahlberg
Rigging - Nathalie Roy
Animation - Steven Lecomte
Match Move - Sebastian Ekman
Lighting - Linus Holm

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