Nike Air Max Plus animation
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I was asked to create an animation for Nike to celebrate the history of the iconic Nike Air Plus TN. Introduced as a running shoe in 1998, they were invented by Sean McDowell when he lived in Florida in the 90s - the distinctive patterns on the side of the shoe inspired by palm trees he saw on the beaches there. I wanted to highlight one of the shoe's most celebrated design features, the tuned air cushioning by having items in the video inflate as the suitably 90s looking protagonist - complete with wraparound sunglasses, pony tail and tribal tattoo - runs past them.
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