New Balance All Terrain : AT-850
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The animation spot showcasing New Balance's all-terrain trail running shoe — The 850-AT. The features are highlighted through a single step across stylized and rugged terrain, rotating around the different tech-points which make up the shoe. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, and rendering final animations.
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3d Design/Look Development: Ryan Talbot
3d Modeling: Joe Myers
3d Animation: Bryan Talkish, Mark Fancher
2d Animation: Lance Eckert
Music track: DJ Sean P
Sound Design: J.M. Cifone
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