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Play, download and edit the free video Megaron 18-19 Official Teaser.

Part of the new visual identity we designed for Megaron The Athens Concert Hall, was the creation of a short promotional video, which would mark the beginning of the new season. For the first time the new visual language could be combined with the element that gave birth to it, the music and, by extension, the sound.
The development and design of the new visual identity of Megaron was based on the search for an overall approach and rendering of all the diverse cultural activities that take place during the hall’s season. A common denominator of all these actions is music and, by extension, sound. Thus, the design concept was the visualisation of the sound.
The sound wave in the form of a pulsating line is transformed into a visual letter that is composed and communicates messages. This pulsating line -sometimes smoother, sometimes harsh, like sound itself- emerges as a new visual language, as a new musical scale with its own rules, its own notes. Like music, this new visual language is governed by a set of strict synthetic rules capable of connecting, in terms of design, all of the diverse activities of Megaron.
The aim was the depiction of this new musical-visual language using its fundamental elements: the sound and the movement. The pulsating line-sound wave follows the intensity and rhythm of the music. It collapses and expands by translating the music scale into visual motifs, sometimes in a subtle way, sometimes vigorously. With the help of algorithms, music is translated into an image through an ever-changing linear pattern that can represent content and form.

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