Managing tomorrows organizations.

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Berlin is the vibrant center for coworking, design thinking and other post-rational creative practices. It attracts artists, digital natives, missfits, and …..traditional business managers.

I enrolled to a journey of curiosity to understand the fascination of managers for these creative practices. I traveled to the studios of Design Thinking Consultants who shared anecdotes about the transformative potential of DT.

In the Ivory Tower of Wisdom I discovered Design Theories who confirmed this potential.
While design-led organizations are rooted in collaboration and creativity, rational organizations are built like factories pursuing efficiency and predictability- Meanwhile th simplification of DT was promising quick wins.

So I created a rigorous vocabulary to articulate DT at its full potential trough the social practice theory.
To validate this new theoretical lens I did extensive action research in companies. The lens revealed pitfalls of purchasing a simplified version of Design Thinking and helped articulate how DT can be used as an enabler for change.

Managing the unknown is scary! This research proposes theoretical models for researchers and students to make sense of future phenomena and it offers three practical companions for managing tomorrow’s organizations.

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